AW2K has great templates. You can customize your auctions to import/include HTML, or use the Listing Templates. Your auctions will look very professional, and set apart from other listings. I believe that with great looking auctions, you will have an edge over other listings of simular items. Almost all of my auctions have sold using AW2K's templates. Of all those that have sold, I have sold them for 25 to 50% more than what simular items have sold for using other listing methods compared to AW2K.

Good Luck
Laura