Garry,
Not long winded at all. I understand exactly what you are doing. I may give that a whirl. The after-marketing I am currently using is working but I can see how the "Club" concept could be very effective.
I use permission email marketing. And I have more than one list with some buyers on all the lists depending on what the buyers want. It works really well. I use a little email program called Mail Bomber. Not at all fancy but it works. I get excellent response. I also use Constant Contact for email campaigns. That is extremely effective. The last campaign I did generated a huge increase in sales.
I am will look at giving your idea a whirl. That's what I'll do. I'll steal Garry's idea 
Judy/blue
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