When I deleted cookies recently, then logged into Andale to check my counters, I got the message Garry mentions. I didn't read it thoroughly, but whatever it said made me say NO THANKS. I'll just let the counters expire, I guess. Before I had an eBay Store, I checked my auction counters a couple times a day. Now that I have a few hundred items in a Store as well as two or three dozen auctions, I just don't bother looking at the counters any more (have only ever used the free counters). Frankly, I put more stock in the items people have added to their Watch folders (the numbers you see in My eBay).
I suppose Thom will come up with something. Are the eBay counters free? Seems to me everything offered by eBay eventually becomes fee-based.
As to concluding you've "done something wrong" in an auction that gets few hits -- maybe, but it's been my experience that chance or luck plays a huge roll in whether an auction gets bids. One month, it'll get zero bids; two months later, people are fighting over it.