I honestly don't pay much attention to the views. I look at the Omniture reports though and Sellathon's report at Overstock. I check those almost everyday to see what search words are being used. What domains are referring domains. etc. Sellathon is pretty good but it costs so I use the free reports from Overstock as when I did use Sellathon at eBay I found the statistics to be almost identical. I guess I am a cheapoo as I couldn't see paying for something that didn't provide different info from the free one.